Mumsy Cupcake Feminism

Posted: August 18, 2011 in Feminism
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Can you be a feminist and love baked goods, too? Asked this feminist blogger back in 2008.

http://www.heartlessdoll.com/2008/08/killing_feminism_one_cupcake_at_a_time.php#

Apparently The Guardian had run an article, saying the recent trend for (mainly white middle class youngish) women to embrace the domestic arts, was ‘camp’ and retro and not feminist at all.

But I think this new domesticity, and the focus by feminists on very ‘female’ issues such as rape, domestic violence, FGM and abortion, go hand in hand.

‘Mumsy cupcake feminism’ as I call it, seems to me to be a way that feminism is returning to its radfem ‘female’ roots, of the 1970s/80s, but in its Feminism 2.0 guise, it is ditching the dungarees and the wages for housework or divorce your husband if he doesn’t do the dishes ideas.

I think, like the ‘retrosexual’ masculine models of ‘real men’ mumsy cupcake feminism is telling us all how to be ‘real women’ in the 21st century. Like Caitlin Moran’s book, ‘How To Be A Woman’ (I am not linking to it I don’t think you should read it), mumsy cupcake feminism is suggesting a model for contemporaty femininity.

 

http://subversivecupcakes.co.uk/?page_id=28

 

Nigella Lawson seems to agree with me. Earlier this year she called her cookbook ‘How To Be A Domestic Goddess’ (another ‘How To…’ book) a ‘feminist tract’.

‘Baking is the less applauded of the cooking arts, whereas restaurants are a male province to be  celebrated. There’s something intrinsically misogynistic about decrying a tradition because it has always been female.’

http://www.dailymail.co.uk/tvshowbiz/article-1392138/Nigella-Lawson-Baking-feminist-pastime.html

I have a lot more to say on this subject but I am coming down with a case of cupcake rage so I need to go now!

 

Comments
  1. redpesto says:

    You should have called the post: ‘Feminism: Having its mumsy cupcake and eating it’, not least because the movement seems to think that both baking cupcakes and not baking them are both equally feminist acts.

  2. oneditorial says:

    No offence intended to every lovely young lady who likes to make cupcakes, but as an outsider, I thought baking was quite popular among women of a certain age. What have cupcakes got to do with feminism?

    • It has become popular with younger women. I don’t think baking is feminist or not, but feminists have made it into a ‘feminist issue’. And feminism these days seems to be about being a ‘perfect woman’ which involves being a good cook/housekeeper/mum/career woman/sex goddess/etc etc

  3. redpesto says:

    “And feminism these days seems to be about being a ‘perfect woman’ which involves being a good cook/housekeeper/mum/career woman/sex goddess/etc etc”

    It’s ‘culture war’ stuff, with a particular emphasis on arguing the toss over femininity. Again.

  4. elissa says:

    It is very amusing to be sure – reclaiming the baking. It is true. They have exhausted everything there is to say about anything feminist. It is the end.

    This might be the woman to start and end it all. The last comment gets to the heart of the matter quickly.

  5. typhonblue says:

    I’m waiting for being emotionally self-sufficient to become a feminist act.

    Any time now. Yep. I’m sure it’s coming. Aaaaaaaany time now…

  6. [...] appealing to men; a critique that has been laid on so-called “domestic” or “cupcake feminism”; aka “the Zooey Deschanel [...]

  7. [...] appealing to men; a critique that has been laid on so-called “domestic” or “cupcake feminism”; aka “the Zooey Deschanel [...]

  8. [...] appealing to men; a critique that has been laid on so-called “domestic” or “cupcake feminism”; aka “the Zooey Deschanel [...]

  9. […] a comeback.  It is one thing that a lot of contemporary feminists spout a kind souped-up retro  mumsy cupcake version of  70s feminism. It is another that an actual relic of that era has come back to haunt […]

  10. […] as a ‘ fruitcake’ – when I coined the term ‘mumsy cupcake feminism’ http://quietgirlriot.wordpress.com/2011/08/18/mumsy-cupcake-feminism/ just for those power-women who love to bake in their cath kidston aprons in their spare time […]

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