But that seems to be my reaction to everything to do with masculinity these days. So I thought I’d put this one to you, dear QRG readers, and ask you what you think of the ‘real men get raped’ campaign?
Posts Tagged ‘Fag Up!’
Tags: Fag Up!, Gender violence, masculinities, rape
Tags: David Miliband, Fag Up!, Metrophobia, metrosexuality, politics
In a very recent article in the UK paper, The Telegraph, we were told that David Miliband has been railing at the Labour Party. His brother continues to bumble and fumble his way through running the opposition, whilst David follows in his true Big Brother, Tony Blair’s footsteps, and makes oodles of cash for doing not much. But he interrupted his entrepreneurial mission to write what is reportedly a rather bitter and ressentiful piece in the New Statesman (lefty) magazine. The Telegraph journalist writes:
‘In this fraternal battle royal, there never was a rule of primogeniture. Combat politics, as Bette Davis said of growing old, ain’t for sissies. If this mincing paean to metrosexual narcissism cannot get over his defeat, and knuckle down to fighting from within the shadow cabinet for whatever social democratic beliefs he claims to hold, that is his choice. It may be a betrayal of the movement he affects to serve. The averagely lachrymose 16-year-old X Factor reject may handle defeat with far more grace and maturity. And it may rankle that we taxpayers are obliged to supplement a political dilettante’s colossal income. But these are the rules, and he may play by them if he wishes.
In short, by all means let this snivelling poltroon of a fallen princeling stuff his pockets to his heart’s content, while popping along to the House of Commons every once in a while to sob into his nosegay over a crashing sense of entitlement denied. But, Lord above, let him be guided by the example of the Duke of Windsor through his long years of exile, and do it quietly. From this David, a period of silence would be most welcome – and if it didn’t end until Doomsday, that would be far too soon.’
Tags: Fag Up!, priests, Real Men, sociological images
The frankly annoyingly feminist Sociological Images referred to a recruitment video for the priesthood featured at NYPriest website.
The gender studies academics at S.I. said:
‘Usually, a male-dominated occupation wouldn’t be in need of having its masculinized character stressed so openly. However, the child sex abuse scandals that have rocked the Catholic Church in the U.S. and elsewhere have damaged the image of the priesthood. Not only did many priests sexually abuse children, but many of the abused children where boys. Had the abuse involved primarily girls girls in late childhood or their teens, the public may very well have expressed revulsion and disgust, but we also have cultural narratives available, such as the idea of the sexually precocious Lolita who entices men against their better judgement, that are often used to at least partially justify or explain adult men’s sexual attraction to or abuse of even young girls’
This really got my goat for two key reasons:
1) They are using hypothetical examples of girls being abused saying if it was girls being ‘sexually abused’ by men priests, people would come up with spurious justifications for it. And yet, the main reason this sexual abuse ‘scandal’ in the priesthood has been newsworthy is that the men doing the ‘abuse’ got away with it for years and years. It’s classic oppression olympics with girls and women always winning the gold victim status medal, even when they are made up examples!
2) The feminist analysis of ‘real men’ being used to ‘sell’ the priesthood is reductive and wrong. It ignores how men don’t just compare themselves to women but also to each other, and how the manly ‘real men’ discourse is fraught with tensions around homosexuality (which is a big part of sex in the priesthood) and how machismo is actually very camp.
Oh, and 3) ‘Fishers of Men’? is that what they call it now 😀
Tags: advertising, Fag Up!, metrosexuality
Sociological Images have found a marketing campaign by a household decorating company, which aims to attract men to more ‘girly’ colours, by giving them ‘manly’ names.
So this ‘plum escape’ becomes ‘sucker punch’ and ‘bone white’ becomes ‘beer foam’. The saleswoman in the video shows men and women the same colours but with the contrasting ‘masculine’ and ‘feminine’ names, and it does seem as if the men react better to the ‘masculine’ ones. Sociological Images, whose analysis on gender I usually find awful, do make one decent point. That these ‘manly paints’ seem to be marketed to women as much as men, (the video is called ‘Ladies, for the love of men..’) with the emphasis on women persuading their blokes to use girly colours , with the manipulative use of ‘manly’ names, as if men are ‘under the thumb’ and not very bright.
This is a clear case for Mark Simpsons’s Fag Up Campaign. He points out how in America, advertising aimed at men focusses on ‘manning up’ a variety of products, from coca cola, to nachos, to cupcakes:
‘In the UK the notion of ‘manly cupcakes’ and a ‘Butch Bakery’ ‘would be a Little Britain sketch. While compiling a list of our ‘manliest cities’ could only be a Monty Python sketch. But in the US it’s a serious business’.
However I differ slightly from Mr Simpson in my conclusions. He tends to suggest that these ‘manly strap ons’ are imposed on men consumers by ‘mendacious marketeers’. I see his point, but I think men’s ‘metro anxiety’ and their tendency to seek comfort in the myth of authentic retrosexual masculinity runs deep.
As the paint video shows, men react to ‘manly’ paint names and ‘girly’ paint names in specific ways, without any prompt from the saleswoman.
I also disagree with Simpson that this retrosexual backlash only happens in The USA. I think there are plenty of examples of it in Europe. For example this Philips ad (Philips is a Dutch company) which presents an iron as a manly power tool :
Personally I think everyone needs to Fag UP! And soon.
Tags: Fag Up!, Jim Chapman, Male Grooming, manliness
Jim Chapman, ( @j1mmyb0bba on twitter) is a youtube phenomenon.
His twitter profile tells us:
‘I’m on youtube! I run one of the biggest men’s grooming channels (and a website) in the whole wide world. Thank you to everyone who makes it so…’
From watching his video diaries I can see why he is so popular. I am a girl, but I find women or men talking about personal care and beautification, really really boring as a rule. I tend to just glaze over and nod in the right places if I can, and go off into my own little world. But Jimmy manages to make even the technical workings of a hairdryer sound fascinating. I am transfixed!
Obviously it doesn’t hurt that he is very cute. And he has a lovely, quite well spoken but down to earth voice. And also an attractive girlfriend who sometimes does videos with him. Like this one about ‘imperfections’.
But I have one small though important bone to pick with the gorgeous Jim. Why oh why does he have to use that hateful term ‘manly’ to describe his grooming tips?? His ‘monthly manly favourites’ and his ‘man fringe’ really get on my nerves. I know men are keen to assure us that just because they wax and pluck and moisturise like women do, they aren’t, you know, girls (or gay). But the addition of the words ‘men’, ‘manly’ or ‘guys’ to any product or marketing campaign is just naff.
As M Simpson has written,
‘Manbags. Manscara. Mandates. (It’s) a way of saying, yes it’s a trend, men’s behaviours are changing and that’s why it’s newsworthy – but don’t worry! Men are still MEN! And this isn’t about a niche! It’s about NORMAL GUYS!!
One of Jim’s youtube viewers shows how silly all this ‘manly’ stuff is when she comments:
‘Jim , I somehow always find myself watching your manly videos on how to style your hair and best aftershaves and all the rest , even though I’m a girl!! Haha maybe its because your so charming and a true gentleman !! ‘
Other products which like to think of themselves as ‘manly’ :
Sure For Men with its ‘Fresh, masculine fragrances’.
Clinique creams, which one ‘grooming’ website has called helpfully
Polyfiller For Your Face! so men are not put off by the usually ‘feminine’ packaging and marketing.
And my current favourite manly product: Face Lube – ‘ultra masculine face care’ , which is trying to sound like a car maintenance lubricant, and just ends up sounding, well, very very gay. I know where I put lube, and it isn’t on my face.
I think my message to Jimmy, and all you ‘manly’ men out there is, I think you are great, and you are all looking a lot prettier with better skin these days. I don’t assume that because you use product or look after yourselves you are ‘gay’ or ‘women’. But when you insist on drawing attention to what ‘men’s men’ you are, and how ‘masculine’ your moisturiser is, a few doubts about your uber-heterosexual masculinity do start to form in my mind….
I mean, I have to have something to fantasise about while I am pretending to listen to you going on about your skin care regime, don’t I boys?
This Post, and a lively debate, originally appeared at Grooming Guru HQ:
Tags: advertising, America, Fag Up!, masculinities
This is the faggiest thing I have seen in a long while, and believe me I have been looking at some VERY faggy things lately- in particular as part of Mark Simpson’s current ingenius project, ‘Fag Up!’
‘But today, there are questions our genderless society has no answers for’… if only we were living in a genderless society. .