The most metrotastic moment of the Olympics Opening Ceremony last night wasn’t Becks in his boat, or Daniel Craig and his Bond routine, it was the entrance at the end of the athletes’ parade of Team GB.
The 500+ strong team, with cyclist Chris Hoy bearing the flag at the front, entered the stadium in a sea of white and gold. Their tracksuits were retro-metro stylie, like something Ali G might rock up in!
With the TV camera often lingering on Tom Daley, the young high diver with a perfect tan and winning smile, metrosexuality finally seemed to be taking centre stage as it should. Actually, Danny Boyle’s extravaganza seemed a bit more dowdy and old school in comparison to these sporno heroes. Paul Mccartney and Kenneth Branagh are not exactly pin-up hotties these days.
But there were two nice links between the contemporary metro imagery of Team GB and the music, film and pyrotechnics. One was that the tracksuits the athletes were wearing (with men and women all wearing trousers unlike some of the other countries and their ‘traditional’ gendered fashions) reminded me distinctly of rap culture, which WAS featured in Danny Boyle’s show.
Kanye may not have been there to outdress and outbling the British sports stars, but Dizzee Rascal’s performance of Bonkers was great, and showcased urban rap, youth and pop culture brilliantly. Also the song Bonkers could be seen as a bit of a ‘metrosexy anthem’. Because he is singing about being a young man doing what the hell he wants, regardless of how ‘society’ and other people see him.
Some people think I’m bonkers
But I just think I’m free
Man, I’m just livin’ my life
There’s nothin’ crazy about me
The second link between the metrosexual styles of the British team, and the spectacle of the Opening Ceremony is the technological and ‘social media’ phenomenon they both display. All through the parade, athletes were taking photos and videos of themselves(!) and the stadium. The video at the top is TV footage taken on someone’s phone from the comfort of their living room, and uploaded onto youtube within hours of the ceremony finishing. And in Boyle’s set there was a tableau featuring young people and their relationships being played out on facebook and mobile phone technology. Not to mention the fact that Tim Berners Lee, the ‘inventor of the world wide web’ also had a cameo role in proceedings.
So, my verdict is that the Opening Ceremony WAS a showcase of metrosexual talent. But it was the fashion-conscious and self-loving athletes who really made the metrosexy grade. Team Italia were indeed decked out in Armani, but the sheer bling and bravado of Team GB means MetroAuntie awards them GOLD.