Posts Tagged ‘snickers’

This week I’ve seen two videos that ‘turn the tables’ on gender roles, and specifically in the realm of ‘street harassment’ of women by men, the brutes. One (above) is an advert for Snickers, the other an Everyday Sexism project featured in The Guardian

The snickers ad has generated some commentary, including two posts with differing viewpoints in Sociological Images and a not very complimentary piece in Time Magazine.

I was going to write something myself but realised I don’t have much to say about either, really. I actually found them hard to watch, cringeworthy and annoying, especially the Everyday Sexism one. I think what’s most irritating about both is their heavy-handed use of ‘irony’ or what passes for it in our oh so knowing, clever-assed post-ironic world. Perhaps the Everyday Sexism/graun effort seems particularly crass because suddenly, feminists are using ‘humour’ to cover a topic they have previously had zero sense of humour about. My pal Ben who first showed me the Everyday Sexism vid had his comments about it deleted at Graun/Cif HQ, along with those by some other commenters. Maybe that ‘humour’ doesn’t run very deep then?

What do you think of these videos? Do they ‘turn the tables’ on gender norms or do they spectacularly miss the point?