It seems some how so inevitable that Gay I mean Guy Ritchie would direct Beckham one day, that this H and M knickers ad is not exactly world-changing.
But it shows off The Body nicely, and reminds us that whilst metrosexuality likes to adorn itself with fashion labels, it is really all about tits and abs.
And as Mr Ritchie knows, Becks’ bodywork is still holding up pretty well, even as he becomes an ageing star. When Beckham moved to Paris recently and promised to donate his salary to charity, the Mirror named him ‘Saint Becks’. It is not easy to find, but I would like to think of him as having a bit of bad boy in him somewhere, like those other Sainted stars Saint Morrissey and Saint Genet. However, Becks is certainly an icon.