Metrosexual Christmas #1 Metrosexy Tommy Hilfiger

Posted: December 7, 2012 in gaze theory, Masculinities, metrosexuality, Metrosexy, Uncategorized
Tags: , , ,

Often overshadowed by its big-pecced pert-assed cousin, Abercrombie and Fitch, the all-American ‘Preppy’ brand Tommy Hilfiger has come back fighting with this metrotastic advert.

And MetroAuntie can’t help but feel warmed in the cockles of her voyeuristic heart.  Partly because the slightly hipsteresque twee yet easy on the eye ad from Hilfiger is a great example of the self-admiring, omnisexual,  metrosexy ‘gaze’. This is what has been blatantly ignored by a recent ‘eye tracking study’ that I linked to on twitter on December 2nd, 2012, saying:

‘ … The study this piece is based on on men, women, the ‘gaze’ … only had 52 participants! #BadScience

Forget the uptight, homoanxious science academics, we know men love to look at each other and themselves, and so does Tommy Hilfiger!

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