Tom Daley’s Rampant Self-Objectification

Posted: October 28, 2012 in Masculinities, metrosexuality, Metrosexy, Sporno
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The Olympics may have been over months ago, but Tom Daley hasn’t stopped since.  Is he training for Rio 2016? Is he diving for his life? Well maybe, but only inbetween photoshoots, ad gigs and… er… this little self-promotion pic.

Ostensibly Tom’s ‘cheeky pic’ is inviting us to follow him on Keek, yet another social media site which involves sharing photos and videos. But MetroAuntie gets the impression that the bronze medal winning diver has another aim in mind. He, like many fit young metro boys, takes any opportunity he can to show off his body. And why not?

Well, as Nadal who was nowhere to be seen in the Olympic tennis competition has done, Daley could be seen to be prioritising his rampant narcissism and self-objectification over his sport. And though the results are lovely to look at, one does wonder why a top tennis ace is advertising a poker gambling company when he could be practising his backhand.

Back in February this year, Tom’s coach warned that the young diver’s media career and metrosexual antics could cost him a gold medal in the Olympics. The lad seemed happy with his bronze, and maybe he has weighed up his options and decided he prefers to be a world-beating tart and forgo some sporting gongs.

I am interested in the ongoing tension between ‘active’ and ‘passive’ masculinity, a tension which Daley embodies quite poetically.  But which one will win through? Only time, and a few more sponsorship deals will tell.

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