Metrosexual Football Journalism

Posted: January 3, 2012 in Masculinities, metrosexuality
Tags: , , ,

I spend a lot of time looking for references to metrosexuality. Often the subject matter is covered but the ‘m’ word is hardly used. In the Guardian for example, there were only 35 references to ‘metrosexual’ in the whole of 2011, the lowest number since 2004.

One place that metrosexual masculinity is really grasped, though, is in sports journalism. Partly because it has been in sports and sports ‘branding’ that metro men have really come into their own.  Sporno has meant that top sports men have been such tarts in advertising and promotional work that the media have been unable to ignore the shift. And metrosexual icons such as Ronaldo , Henson and Becks have brought their fashion style and narcissism off the billboards and onto the pitch.

This extract from an otherwise incomprehensible piece (to me) is metro-tastic:

‘The multi-stranded revenue stream known as “David Beckham” may stay at the LA Galaxy after all despite assorted hoopla about a move to France. Beckham has decided he “does not want to uproot his wife Victoria”. The Mill would have thought it would have actually been quite easy. Simply take a firm grasp with both hands. Bend your knees a couple of times. Wrench slowly backwards and hurl triumphantly over your left shoulder.

Mick McCarthy wants to buy Nicky Maynard from Bristol City for £1m. City are holding out for £2.5m, 36 leftover supermarket mince pies and a long passionate video-aided discussion about tackling and the British game and why the familiar safe old world of men – real men, who roar and eat tree bark and don’t shave their chests – is under threat from EU tackling directives that threaten our very way of life.’

  1. […] itself, but somehow sports journalists are unable to avoid either for any length of time. As I have written recently at […]

  2. […] but somehow sports journalists are unable to avoid either for any length of time. As I have written recently at […]

  3. […] that sports men have been cashing in on their desirability as a matter of course. The ubiquity of sporno means that sports stars are not just keen to win on the pitch, but also in the box office, on the […]

  4. […] And a man’s torso also features heavily in this short film by the Guardian celebrating the olympic body through history. Again, rather than showing a body in sporting motion, this film just displays the man’s upper body as if it were a mannequin turning slowly in a shop window. It oozes metrosexuality and  sporno aesthetics. […]

  5. […] write a proper response to that soon. But I think it’s worth pointing out that one reason sports journalism doesn’t completely annoy and depress me unlike most mainstream media output, is that it is […]

  6. […] if not meaningless, then pretty blurred. That’s why I find the Stonewall  football ’homophobia’ poster probably the most pointless one of the […]

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