A Community of Cocks

Posted: March 23, 2011 in Desire, Masculinities, Uncategorized
Tags: , , ,

 

It’s Budget Day, in the UK, and the piece of information that has stuck in my rather addled, one-track mind is this:

The Office for National Statistics has now begun to include Dating Website revenue in its calculations on inflation. A sign, according to The Times newspaper, of just how ‘mainstream’ online dating has become in our culture and economy.

And one of the most mainstream ‘dating’ sites is:

Gaydar

According to The Times, Gaydar is ‘the world’s biggest gay dating site’, with 6 million members in 140 countries. Apparently Gaydar makes up 45% of gay and lesbian traffic on the Internet, though how this calculation is made I have no idea. I haven’t noticed having to state my sexual orientation before going online, have you? Also this emphasis on ‘gay and lesbian’ internet users rather ignores bisexual people, and anyone who does not categorise their sexuality, but who may still use sites such as Gaydar.

Trevor Martin, a smart, gay 50-something man, with a very gay beard, is the CEO of marketing at Gaydar.

‘We revolutionised the way gay people met and we have created a large community’ he said. ‘Our brand is all about people having fun with their own community’.

So now we not only have the ‘gay’ community but we also have the ‘Gaydar’ community. And to prove it Martin has also set up a Gaydar Radio station, and opened two bars in Soho London. Just think you could listen to Gaydar Radio whilst searching Gaydar and then arrange to meet your date in a Gaydar bar! How Gay(dar).

The Times article makes this observation about Gaydar’s healthy revenue from membership fees:

‘Unlike straight dating sites, which most users leave once they have met a partner, Mr Martin says that Gaydar members tend to stay longer’.

Er. Yes. Maybe that’s because Gaydar is not used to find a ‘partner’ but for CASUAL SEX hook ups! Of course gaydar users stay on the site. They want to meet more people. For sex.

I know the Times is a very respectable newspaper and would be unlikely to feature a casual sex site as an example of an economic success story (and there are some ‘straight’ ones that are doing rather well too. Look at Ashley Madison , the ‘adulterers” hook up site that is about to hit the billion dollar turnover mark, for example). But Mr Martin seemed to be putting forward his ‘brand’ as a respectable dating ‘community’ as well. Which I think is rather disingenuous.

When I told a gay friend about the article he just laughed. A lot.  He told me that Gaydar has ‘chat rooms’ and ‘cruising rooms’ (I know, it’s like being at a club!) and the chat rooms are ALWAYS empty. Women are not catered for on Gaydar so The Times mentioning it in relation to ‘gay and lesbian’ internet traffic is misleading.  Basically, my friend explained, Gaydar is All. About. Cock.

A community of cocks.

In an accompanying piece, Chris Johnston of The Times says:

‘Given that gays and lesbians account for about ten percent of the population, the popularity of Gaydar is underlined by Experian Hitwises’s finding that it is Britain’s third most popular online dating website’

Again with the ‘gays and lesbians’ – ignoring bisexual people and people who do not define their sexuality. And again with the term ‘dating website’ when really we are talking about a hook-up website. And again with ignoring the fact that Gaydar is for men.

The success of Gaydar, I believe, and the fact it is now included in calculations by the ONS on inflation rates, (Inflation rates- fnar fnar), has nothing to do with ‘dating’. It is all because it is an easy way for men to look at, talk to and meet up with other men, regardless of their declared sexual orientation, for sex.

If Trevor Martin was less of an astute business man, less of a ‘professional gay’ (who likes to go to the gym, watch rugby and travel with his partner in his spare time), and more honest, he might change the name of his websites to COCKdar. And the name of his bars to COCK.

But then really, all sex sites would have to follow suit. Because they are all about cock. CockRoulette, CockintheUK.com, AshleyCockison, GrindCock, CraigsCock… etc etc.

I know this sounds comical but I am making a serious point. Sex is one of the things we lie about the most in our society, as much if not more than we do about money. And in reporting on Gaydar’s economic success, The Times, and Trevor Martin, are lying about both.

 

Comments
  1. […] A Community of Cocks « Quiet Riot Girl […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s