I have been involved in a discussion about objectification, with feminists at the blog cited above.
The feminist blogger has presented the subject as being about objectification of women, particularly in advertising. I have tried to open up the debate to consider the objectification of men in visual culture, as well. Some of the mainly women feminist commenters have resisted my arguments, but others have taken them on board.
You can read the discussion yourselves. But I was looking for some more images and I found the one I have posted here. I often find models in fashion and other adverts to be corpse-like. It is almost as if advertisers have finally given up pretending they are living things and present them as the commodities they are. Or is it that culture is dead itself, so nobody would recognise a human actor anymore anyway? I don’t know. But this image stood out because the woman is in a dominant pose and active, and it is the man who looks like he could be dead. And as if she might have killed him?
Anyway, of all the comments on the post about objectification in advertising I found this one the most apt, from a man (I think):
‘Think of the French Connection campaign which had dull-witted young hipsters parading around town with the misspelled word fuck emblazoned on their chests. Controversy! Defiance of accepted norms! They just lap this stuff up…
I don’t think the advertising industry or the people who staff it hate women, or love women any more than they hate or love anybody or anything. They’re just supremely indifferent to anything other than the bottom line.’