Rude Boy is the new single and video by Rhianna.
Apparently it is causing a bit of a stir in the media and with the ‘parents’.
I don’t know what all the fuss is about do you?
Aside from the fact Rhianna is a gorgeous, strong (not white) solo artist, she sings about sex that overtly references power dynamics (‘I like it when you pull my hair’ ‘I like it when you tell me move it there’). She is also shaking her booty suggestively and looking directly at the camera with a cool stare. ‘If I ain’t feelin’ it I won’t fake it’. This woman is for real and some people will feel threatened by a woman expressing her sexuality.
But I think there is another reason why her new song and video is causing a commotion in Middle England. The last time we really saw Rhianna spread across our newspapers, she looked like this:
It is likely that the media and the parents find this juxtaposition, of a woman as victim of violence, against a video of a woman regaining her confidence and her sexual assertiveness , difficult to handle. It’s easier to think of victims of partner violence as perpetual victims, and to dismiss ‘sexualised’ images of women in pop music as ‘offensive’.
But I love how Rhianna challenges the stereotypes. I am happy to see her shaking her booty and telling her man to ‘gidee up gidee up’.
You go girl. And enjoy those rude boys on your own terms.