Freud might have a field day with this ‘Man Extreme’  ad. The (phallic?) snake, eagle and lion are asking to be interpreted more than I have time for here. And anyway I am a bit preoccupied with the name of this gentle perfume: Man Extreme is a bit, well, extreme for something so fragrant. It’s ok, fellas, you can smell like lavender and patchouli if you want. That doesn’t make you a girl. Or does it?
 
Metrosexuality seems to be so blatant, so ‘out’, so obviously ‘feminine’ in many ways – those tits! those legs! that make up! that hair! – that it is no wonder many men, whatever their sexual identity, are a little bit anxious about giving in to something that seriously puts their ‘traditional masculinity’ into question. Before we blame straight men for this macho reaction to the explosion of men’s beautiful self-love, let’s not forget that the ‘gay beard’ craze is just as uptight and macho as any heterosexual expression of ‘manly’ anxiety. Remember 2011′s popular beardy ‘gay movie’ Weekend? And don’t get me started on GayBros - ‘straight acting’ gays who make the 70s Clones look positively forward thinking!
 
weekend
 
Then there’s Ballet Boyz. On one hand, this bunch of pirouetting peacocks remind us how comfortable young men are these days with a) showing off their bodies, b) embracing their ‘feminine’ side, and c) showing off their bodies.
 
 
On the other hand, there’s some familiar ‘disavowal’ of full on feminine flamboyance going on.  There’s the obvious ‘manly strap on’ in the name – Ballet BOYZ, with an added hard man hip hop flavour. And there’s the slightly ‘laddish’ (No Homo) atmosphere of an all-men dance company, run by two men, that enables a (bearded!) Guardian journalist to say:
 
“[the company] doesn’t do ballet. Instead, it does 21st-century choreography with a muscular and occasionally dangerous edge.”
 
Phew!  that’s ok then!
 
It is within this rather ‘backs to the wall’  21st century context of pretty boy, pretty insecure masculinity that Dove for Men have launched a new shampoo. And in which a Brazilian ad for their metrotastic hair care product has caused heads to turn.
 
 
Dove has traditionally described itself as being For Women. So when they launched their Dove Men cosmetics and toiletries range they needed to set it apart from the girls’ stuff.  And they’ve come up with quite an ingenious way of doing so. Judging by the reactions on twitter and elsewhere, this ad is a hit. But why? The advert involves an office worker who is plagued by long luscious locks, a la Pantene for women, and is only rescued by a colleague telling him how Dove for Men can restore his masculinity. Critics have called it ‘confused‘, as it veers between taking the piss out of men wearing ‘feminine’ cosmetics and celebrating (and of course selling) that very idea. But I think the cleverness of this commercial lies in its willingness to embrace the confusion that many men experience when buying into consumerism and narcissism, but also worrying about whether or not they are ‘still a man’. So the machismo that Dove are obviously espousing and exploiting is also subtly put into question and sent up.  Does shampoo really make your hair grow long and shiny? Of course not. As this tweet shows, the silliness of the premise is part of the ad’s success:
 
And making a man enact the exaggerated, posing, overly ‘coquettish’ movements of a woman in a shampoo ad, a subtle but not-missed message is put across about how ridiculous and unrealistic this version of OTT femininity is, and how gendered marketing for the same products is kind of lame in 2013. But for many men (and maybe women too) watching, whilst they are laughing at the joke, they are also reassured by it. Dove for men is a real brand, selling real shampoo to ‘real men’.
 
nivea
 
You’d think that maybe one group of people who are not convinced by these manly marketing strategies would be the ‘beauty bloggers’ and ‘male grooming’ bloggers who see these gimmicks day in and day out. But  the fact that consumer experts such as Grooming Guru are, despite a few misgivings, convinced by products labelled as ‘For Men’ shows how metrosexuality is still  somehow threatening, even to the most enthusiastic metrosexual men. GG says:
 

‘I’ve personally always found the ‘man’ prefix superfluous and silly (though I still think the “For Men” tag has value for brands like Nivea, Clinique and L’Oreal who need to differentiate their men’s lines (often reformulated to suit men’s skin and its unique needs) from women’s. So come on guys, don’t spoil your perfectly good products with thoroughly daft names okay?’

Pushing products ‘for men’ may of course in one sense be a wheeze to make more money – it creates two markets where once there was one – but I don’t think this is the whole story of Dove for Men, Or Man Extreme, or Ballet Boyz. Because the ‘market’ of men’s vanity and self-love (not to mention dance) has been growing and going strong for a long time now. I don’t think anything, not even – gasp! – gender neutral packaging would stop the tide of metrosexual consumerism.  But while that phenomenon is here, it may as well also do the job of soothing men’s troubled, but oh so moisturised brows, about their anxiety over what it means to be a ‘man’ in the modern age. Going back to Freud, I think that in the early part of the 20th century, he was exploring how the gender binary is a form of ‘neurosis’. Now, in the 21st century, I would like us to admit that as long as we split people into this arbitrary division between ‘men’ and ‘women’ and try and flatten out human complexity and the many many ways of expressing our identities, we will be stuck with silly, complicated but ultimately macho ads like the Dove for Men one.

The gender binary, unfortunately, seems to be a winning formula. But I’m not buying.

 
foucault
 
I have just joined a Foucault Discussion Group in which we are going to read and discuss, aided by the joys of Google Groups, Foucault’s 1983 Lectures. Entitled The Government of Self And Others, this collection is particularly poignant to me because it represents some of Foucault’s last public work before he died in 1984. The original transcripts are owned by his ‘widow’, Daniel Defert. I still can’t quite get my head round what it must have been like, what it still is like (Defert is now  75) to have been the lover and life partner of such a man as Michel Foucault.
 
Even a casual observer can’t help but convey some of the electrifying moments when seeing Foucault, Live! Journalist Gerard Petitjean wrote in 1975: 
 

‘When Foucault enters the amphitheater, brisk and dynamic like<

someone who plunges into the water, he steps over bodies to

reach his chair, pushes away the cassette recorders so he can put

down his papers, removes his jacket, lights a lamp and sets off at

full speed. His voice is strong and effective, amplified by the

loudspeakers that are the only concession to modernism in a hall

that is barely lit by light spread from stucco bowls. The hall has

three hundred places and there are five hundred people packed

together, filling the smallest free space . . . There is no oratorical

effect. It is clear and terribly effective. There is absolutely no

concession to improvisation. Foucault has twelve hours each year

to explain in a public course the direction taken by his research

in the year just ended. So everything is concentrated and he fills

the margins like correspondents who have too much to say for the

space available to them. At 19.15 Foucault stops. The students

rush towards his desk; not to speak to him, but to stop their cassette

recorders. There are no questions. In the pushing and shoving

Foucault is alone. Foucault remarks: “It should be possible to

discuss what I have put forward. Sometimes, when it has not

been a good lecture, it would need very little, just one question,

to put everything straight. However, this question never comes.

The group effect in France makes any genuine discussion

impossible. And as there is no feedback, the course is theatricalized.

My relationship with the people there is like that of an actor

or an acrobat. And when I have finished speaking, a sensation of

total solitude . . .’

- Gérard Petitjean, “Les Grands Prêtres de l’université française,” Le Nouvel Observateur

1983 and 1975 are a long time ago now.   When Foucault was giving his last lectures before his death, I was too busy trying on ra-ra skirts and buying Howard Jones records to notice. But since I first read Foucault in the early 1990s, I have been quite overwhelmed by the clarity and incisive force of his ‘voice’.  So I strongly disagree with philosopher John Searle, who, like many, describes Foucault’s writing style as ‘obtuse’:

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‘Philosopher John Searle once asked Foucault why his writing was so obtuse when he was easily understandable in conversation. Foucault told Searle that 25% of one’s writing needs to be incomprehensible nonsense to be taken seriously by French philosophers.’

I think these lectures show that actually Foucault’s speaking and writing styles were quite similar, and his urgency to illuminate and interact with his audience/readers was as strong in both arenas. Beginning to read the transcripts I am already reminded of Freud, and how it is quite easy to switch between his written work and representations of his speeches/lectures. I am also pleased to see that whilst I’ve struggled to find in Michel’s oeuvre, any direct challenge to or description of the function of ‘power’ in academia, the comments on Foucault’s lectures do show he had some issues with the conventions of the university, and the problems of actually having a dialogue between lecturers and students. If I’d been there I have no doubt I’d have been one of the keen young things arranging to meet Michel for coffee off campus to get down to discussing the nitty gritty of his ideas.

The journalist who wrote the evocative passage above called his article ‘Les Grands Pretres de l’universite francaise’ – The High Priests of The University of France. Now I am a critic of the ‘Great Men Theory’ of history which holds up individuals as demigods. But as my novella Scribbling On Foucault’s Walls reveals, I am guilty of embodying it too.

At the risk of completely going into religious mode, a radio four programme last night called  The Voice Of God also seems relevant here.  Participants in the show talk about how, despite all the texts and rituals people use to ‘find God’, the voice of God is actually pretty difficult to hear. In order to get the full benefit of God’s message, you have to put yourself somewhere very quiet and still, you have to meditate and open yourself up to what He might want to say to you.

And it’s the same with Foucault – for me, at least. I think there’s an interesting dissonance between how his work is all about the ‘modern’ (or postmodern, or post-postmodern) age, with its institutions, discourse, power relations and ‘noise’, but the only way to really ‘get it’ is to sit back and stop, to read, to listen, to think.

That’s what I’m going to be doing over the next few weeks. But as my long suffering readers/friends know, I might find it hard to keep my meditations to myself!

posthuman

Over at Cyborgology blog,  Whitney Erin Boesel has written a critical post about gender representation in Digital Dualism Debates. To really engage with what she writes, if you’re not part of the discussion already, you might have to read some of the posts she links to. Here I show the begining para of her piece, followed by my comments BTL and her reply to me. Then I will see if I can ‘widen’ out this topic to be relevant to more than just the digital dualists (and their opponents).

Whitney ( @Phenatypical) wrote:

‘If you’re a regular reader of Cyborgology, chances are good that you caught the most recent “brouLOL” (yes, that’s like a 21st century brouhaha) over digital dualism and augmented reality. If you’re a careful reader of Cyborgology, chances are good you also caught (at least) one glaring omission in much of the writing featured in this wave of commentary. What was missing?

Ladies, gentlemen, and cyborgs, allow me to (re)introduce you to Jenny Davis (@Jup83) and Sarah Wanenchak (@dynamicsymmetry)—oh yeah, and my name’s Whitney Erin Boesel (I’m @phenatypical). None of us identify as men, and all of us have written about digital dualism. In fact, you may have seen our work referenced recently under our collective noms de plume: “the other digital dualism denialists,” “others on this blog,” “others,” “other Cyborgologists,” “other regular contributors,” etc. If you’re a crotchety sociologist with a penchant for picking apart language (ahem: guilty), it doesn’t get much better than this. Per the conversation earlier this month, there are two groups of people who write about digital dualism on Cyborgology: there are named men, and there are unnamed Others’

I responed:

‘I too notcied the debate being framed as between what I termed – a bit sarcastically – ‘men of ideas’.

But I don’t know if I’d go so far as to say women are being ‘silenced’. Your post is not silence for a start. And in the piece by Machine Starts about Jurgenson v Carr the writer also mentioned Sherry Turkle at least. And at the #ttw13 there were loads of women talking, tweeting, organising, questioning etc.

Here’s my take. I believe that the ‘where are the women?’ statements are PART OF THE PROBLEM. They give too much credit to the ‘white men’ and their ‘pissing contests’ and present women as innocent victims of their lack of ‘voice’.

I believe gender inequalities are a problem in the realms in which you are focussing on – academia, journalism, tech, entrepreneurship etc. But I dont think these inequalities are as simple as a ‘lack’ of women and a ‘dominance’ of men. You mention trans people and people from diverse ethnicities, but as an afterthought, or as subservient to ‘women’.

I am a woman. And, as I have said before, the people who have ‘silenced’ or attempted to silence me the most have been feminist women.’

Whitney replied:

‘hi QRG – thanks for your comment. i agree with you that there were a good number of women engaging in dialogue around #TtW13; in fact, that’s part of why i think there *must* be more women writing about these issues, too!

we both know there’s a lot of gender stuff we’ll never agree on (though i like to think we have our points of agreement as well ;) , but there are two points in your comment i wanted to address:

first, i certainly have not intended to treat transpeople and people of color as afterthoughts. my focus in *this post* is the way women theorists were overlooked in a particular conversation (everyone writing for cyborgology at present is white, as is everyone who’s engaged in the early march 2013 debate so far as i know); what i want to do in my *future post* is highlight work done by a range of non-white-men. there are probably more non-white-men doing this type of work; i just don’t know about them yet. wanting to know is part of why i wrote this piece.

second, there’s a big difference between “speaking” and “being listened to.” women ARE speaking about digital dualism, as i’ve illustrated! but if no one’s listening (or if most of everyone is ignoring), that’s being silenced-in-effect–and i think it’s important to recognize that.’

I replied:
‘I do not think ‘white men’ is an accurate description of those who dominate debates on digital dualism or anything else. I suspect they have other characteristics in common. Because in USA for example, many ‘white men’ are INCREDIBLY disadvantaged in terms of economics, education etc. Are they writing about digital dualism? I doubt it. Once we start looking at ‘the academy’ we are already talking about some very ‘well off’ people in many ways.

also, as for ‘not being listened to’ = ‘silencing’ I see where you’re coming from. But not sure its an exact fit. and again, it is feminist women who have ‘not listened’ to me the most, in groups, on blogs, twitter etc and who have banned and blocked me to high heaven. so ‘silencing’ is not just something those big bad ‘white men’ do.’

——————-

So how does this exchange fit into wider debates on gender, academia, and the ‘digital society’ we live in? Firstly I have noticed before that the rather loaded question, Where Are The Women? is asked frequently and insistently. Where are the women in politics? science? celebrity chef land? music industry? etc. And the answer usually seems to be that they are cowering under the weight and dominance of those beasts – men. I find it is normally white, middle class feminist women, who already have some ‘power’ in life, who ask this question. And that they blame their brothers and husbands and colleagues - white middle class men, for the lack of parity in gender representation in their fields. Boesel says in her piece she is not looking here for reasons for gender inequalities in digital dualism debates. But I think she is. And I think she finds reasons – ‘white men’. But as I said in the comments, many many ‘white men’ are far more disadvantaged and far more ‘silent’ in the media, academia, technology, than the women she is championing. Because inequality doesn’t cut down a binary line. It’s complicated! The calls of ‘where are the women’ just reinforce the binary, and maintain the ‘silence’ of those not ‘represented’ by it in my view.

Secondly, the notion of ‘divides’ in digital cultures is not always helpful. In his #ttw13 talk,  ’Urban Libraries and the Control of Access’ Daniel Greene ( @greene_dm ) critiqued the concept of the ‘digital divide’. He – yes, he is as far as I can tell a ‘white man’ – suggested this binary presentation of the ‘haves’ and ‘have nots’ in digital culture is simplistic and misleading. The myriad ways in which we access technology or are excluded from technological activities, are not expressed by this phrase. And I think the ‘where are the women?’ phrase similarly simplifies and obfuscates the complex issues of gender, opportunity, ‘silence’ and voice in digital dualism debates. At one point in her piece Whitney asked for us to send her links of work by ‘non white men’ on digital dualism, including people from various ethnic minority backgrounds, and trans people. I dont think this is the answer either. Trans people in particular, I think, may have huge problems in having a voice and being visible in academic cultures, digital or otherwise. For them, ‘visibility’ can be hugely distressing, difficult,  linked to medical and financial issues around transition, and, can even be a matter of life or death. I don’t think it is any coincidence, for example, that Professor Raewyn Connell became ‘visible’ as a trans woman after she had developed her career and name as an academic in her assigned gender identity. As a trans person I dont think she’d have been able to achieve what she did, at least not without all sorts of very hard personal and political battles. Maybe some of the men and women writing on digital dualism are trans? But haven’t ‘come out’? And why should they? Boesel is not advocating ‘outing’ trans academics, but I think she may be assuming more of them are ’out and proud’ than there probably are.

 I have more to say on this. And, I am glad that, the group at cyborgology won’t try to ‘silence’ me. I have found them welcoming and open in their style of engagement. However, one of the issues I do intend to tease out is, illustrated by Boesel’s post, some of the gender politics these exciting young academics espouse, are lagging behind their more forward thinking 21st century ideas on digital societies and digital dualism. Donna Haraway was, in some ways ahead of her time with her cyborg feminism. But in other ways she was very much of her time, and she held up ‘women’ to be special flowers in my opinion, oppressed by those big bad wolves, men. I dont see the world like that. And I don’t think cyborgology has room for gender or any other form of binaries.

athompsonphoto

At the weekend I attended remotely the Theorizing The Web 2013 conference. Before telling you how brilliant it was I’m going to question my own terms.

First, in describing my participation as happening ‘remotely’, by watching the livestream of talks online and by taking part in the #ttw13 twitter hashtag discussion, I misrepresent things. For, unlike probably all other conferences I have taken part in online, there was nothing remote about my experience of Theorizing The Web 2013. The organisers, Nathan Jurgenson and PJ Rey, practise what they preach. They have designed a happening that embeds the IRL talks and discussions in a university, into the digital contexts that form the subject of those discussions. Or is it the other way round? That’s my point. Whilst I was asking questions to panelists (via twitter), talking to delegates and watching and listening to the speakers, I felt the opposite of remote from proceedings. This photo by  Aaron Thompson is a brilliant evocation of the ‘embedded’ nature of #ttw13. All those people sat in the room listening to the speakers and putting their hands up to ask questions, are also online on their laptops and ipads, following the #ttw13 discussion on twitter, looking at the speakers’ presentation slides online and chatting to other participants via the web. Do I wish I’d gone to NYC and been there in person? Yes. Do I think I missed out on anything (apart from what looked like a rocking after party) by doing it online? No. In some ways I may have even seen more and talked to more people through ‘remote’ participation than I had I been at CUNY trying to fit everything in and talk to everyone face to face.

The other term I used that  I am not entirely happy with is ‘conference’. #ttw13 may follow the format of an academic conference, with a keynote speaker and seminar talks and Q and As, but again, it is not like any conference I have been to before. The conference structure tends to be quite static. You have to listen and be quiet during sessions then get to talk to people, often accompanied by far too much alcohol, in the evenings. But the embeddedness of #ttw13 meant that many of us were chatting whilst watching talks, and even watching more than one talk at once, going online, googling names, papers, images, being ‘active’ in a way the traditional conference doesn’t allow. I found ‘networking’ online at #ttw13 richer and more meaningful than those awkward conversations I have had with academics in conference venues, realising I have little in common with them inspite of our shared ‘research interests’.

oh. I think I might have conveyed some of my enthusiasm for #ttw13 in trying to challenge its/my terminology. Perhaps these videos of the live streamed talks will also put across what a lively, deep-thinking and fun occasion it was. I will write some more observations in due course. But mainly I am very happy I stumbled across Jurgenson and PJRey on – yes – twitter, and that I am a part of the theorizing the web project.

Photo: Aaron Thompson

At-sign

I’m excited to remind you that this year’s Theorising The Web event is almost upon us. Taking place at the CUNY Graduate Centre in NYC  on March 2nd, #ttw13 will include a mix of presentations, panel discussions and, of course, twitter contributions on the subject of our society’s immersion in digital technologies. Last year I enjoyed taking part online. Though I wish I could go to New York to be there in person this time, I know that the organisers Nathan Jurgenson and PJ Rey encourage and value remote participation as much as the input from IRL delegates. Because, these young and groundbreaking academics are all about challenging our misguided separation of the ‘real’ and the ‘virtual’ , aka what Jurgenson has termed  ’digital dualism‘.

As someone who finds it impossible to distinguish between my online and offline ’self’, I am fascinated and enthused by their ideas. And I will be taking a front row seat, in the real world, sat at my computer at home on Saturday, whilst I happen to watch papers live streamed rather than in a seminar room, and as I make my points on the #ttw13 hashtag instead of by putting my hand up. I hope some of you can join us on the day. The world is changing faster than we can theorise it, but I am glad someone is giving the social media age a run for its money.

robbierogersmodel

Hello Campers! I’m continuing to develop my thoughts on that thorny topic of  sporno, anti-homophobia and metrosexual-machismo. While I do so I thought I’d show you an apt illustration of the theme.

Last week a professional  footballer came out as gay! Oh. Em. Gee. But before anyone could get the babycham out it was also revealed that he was giving up professional football. According to the Graun,

‘The former Columbus Crew and USA winger Robbie Rogers has announced that he is gay, and that he has decided to “step away” from his career as a professional footballer.’

So, although on  twitter Robbie said he was touched by how supportive everyone was to this ‘news’, and ‘gay academic’ Mark McCormack fitted this event into his thesis about ‘declining homophobia’ especially in sport, I was not so jubilant. It seems a shame to me that a young man coming out does so just as he is leaving the career for which he is well known. He’s not exactly becoming an ‘ambassador’ for gay and bisexual players by putting his boots on the shelf. I’m not blaming him. I believe that football, by its very sweaty, physical, passionate, sexy nature is already ‘well gay’. And until the ‘beautiful game’ ‘fesses up to that fact, out gay or bi players will be few and far between. But before I get down and dirty and grapple with this complex subject, I want to point out something else about Rogers’ announcement that I think is worth a mention.

Apparently,  ‘Rogers is starting a new position with Men’s Health Magazine  in the UK and he is also part of the ownership group for the clothing company Halsey.’ So the side of himself that he is finally openly celebrating is not necessarily his gayness, but rather his metrosexuality!  From what I can see, football is as conflicted about this contemporary tarty display that its stars like to indulge in as it is about sex itself.  Taking your kit off with your  mates and posing for Gay Times is all very well, but if you are actually… you know….gay or bi, it makes the whole exercise a little bit more threatening and destabilises the ‘macho’, ‘heterosexual’, camaraderie of most sports teams.

I am glad Rogers is now free to be himself. But that self, and the culture he inhabits, is a little bit more nuanced than most people will have us believe.

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Twitter-Hashtags_0

Hashtags are used for all sorts of things on twitter. From the tweetalong telly tags such as #splash, #bbcqt  and #masterchef, to marking cultural phenomena  such as #metrosexual, to the personal esoteric ones like my #blueonblue and #FoucaultsDaughter. But it is in gender politics – where else? – where a hashtag war has broken out.

Funnily enough, this particular game of tag began with the twitter classic #bbcqt. The historian (and tweeter) Mary  Beard appeared on the programme last month. That night and the next day she got a lot of shit on twitter from what are known in the business as ‘haterz’. From what I can see, and from my own modest status as @Notorious_QRG, I think once you have a certain number of followers on twitter, you start to get some random crap thrown at you. But Ms Beard is also a feminist, and what do feminists tend to do when they get stick? That’s right, she wrote an article about the ‘misogyny’ and ‘abuse’ she was suffering, in the Guardian.

This brave stand against her ‘abusers’ by the lowly professor and TV personality led to an expression of sisterly solidarity: the #silentnomore hashtag. Feminist women began to break their silence and tell twitter about all the misogyny and abuse they too suffer. I made some criticisms of this hashtag, and was told by one feminist to get out of their ‘space’ and stop ‘abusing’ them!

Then another hashtag popped up called #INeedMasculismBecause. Some men, including Mens Rights Activists used this hashtag to start discussing some inequalities men and boys face. But the feminists swooped down and started attacking the MRAs and men in general. Jezebel suddenly developed a hitherto non-existent sense of humour, and rubbed its hands in glee, laughing at how the feminists had ‘hijacked’ the hashtag.  I couldn’t help but notice the hypocrisy of how feminists had claimed criticisms of the #silentnomore hash were ‘abusive’ and yet they were laughing in the aisles at their own take over of an opposing hashtag.

But it didn’t end there. Melissa McEwan another self-effacing, timid feminist blogger and tweeter, set up the rather obsequious tag #tellafeministThankYou. And guess what, some men and non-feminist women piled in with some ironic ‘thank yous’ to feminism for some of the wrongs it has committed against, oh, sex workers, boys, men, non-feminists, etc. And of course McEwan and her friends cried ‘abuse’ again, conveniently forgetting the Lulz value of hijacking hashtags pointed out by Jezebel only days before.

One of my comments on the #INeedMasculismbecause tag was that I needed ‘masculism’ or whatever you want to call what challenges feminism, because feminists dominate discussions of gender. I want to hear some other voices in the mix. But the whole affair has only proved my point. With feminists having the platform of the national press and high profile online publications to claim their ‘victimhood’, the views and perspectives of those of us who disagree with them get drowned out.

But I will be #silentnomore ! I think the feminists dealt with this hashtag war badly and cynically. I think they know they are the dominant force in gender politics, and any kind of democratic opening out of debate just makes them go into attack mode and try to ‘silence’ their critics.

#FeminismIsAwful !