According to Bilerico project, this pop video that splices shots from gay porn films with footage of the band playing, is a ‘non-sexual’ use of porn.
I don’t think pop videos are ever non-sexual, not even Justin Bieber’s rather cold efforts. But in metrosexual culture, ‘sex’ itself is mediated, commodified, and frankly, to this old tart at least, not very sexy.
So I have that quibble with Bilerico, though I do agree it is a great and very contemporary idea.
http://www.bilerico.com/2012/07/best_non-sexual_use_of_gay_porn_ever.php
h/t @jamxander